BUSA270 Marketing Simulation

Students work as a team in a simulated advertising agency setting to develop a creative Integrated Marketing Communication Program. In creating the program, students apply all aspects of marketing from previous coursework (i.e advertising/PR campaigns, brochure/sell sheet development, website design, sales promotion, personal selling, etc.). Students are involved in creative and critical thinking, decision making, environmental scanning and team activities. Prereq.- BUSA 131, 235, ARTA 130, and a minimum of 40 credits completed. Offered spring semester only.